Course Description: Exceptional Summer Pre-College Marketing and Entertainment Program for High Schoolers at UC Berkeley in San Francisco

🌉 San Francisco Pre-College Summer School & Career Insights Programme (Ages 15–18)

✨ An Unparalleled Educational Experience in the Heart of the Bay Area ✨

Designed for ambitious students aged 15–18, this immersive pre-college summer programme in San Francisco offers a unique educational adventure across four dynamic Career Insights subjects. Students dive deep into Marketing & Entertainment, fully embracing the innovative spirit of San Francisco and nearby Silicon Valley.

Participants will live at UC Berkeley, gaining an authentic taste of university life in one of the world’s most pioneering cities. From networking with industry leaders to exploring iconic Bay Area landmarks, students engage in a transformative blend of academic, cultural, and professional enrichment.

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🎬 Marketing & Entertainment Programme: Explore the Power of Storytelling & Branding

This track offers an in-depth look at marketing, branding, consumer behavior, and entertainment industries, showing how stories and strategies shape the world we live in.

🌟 Highlights include:

• 🎥 Master Marketing & Branding – Understand advertising, digital media, and consumer engagement.

• 🎤 Engage with Industry Leaders – Visit agencies, production companies, and entertainment hubs.

• 🧠 Blend Theory with Practice – Explore the psychology behind successful campaigns.

• 🚀 Hands-On Creative Workshops – Build skills in brand storytelling and campaign strategy.

• 🎶 Explore the Entertainment World – Study how film, music, and digital media intersect with marketing.

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📘 Example Modules

📌 Fundamentals of Marketing

• 📢 Learn how successful brands captivate and engage audiences.

• 🎯 Practice audience targeting and behavioral analysis.

• 📡 Explore traditional advertising, digital marketing, and social media.

• 📝 Apply strategies to real-world case studies.

📌 Marketing in the Entertainment Industry

• 🎬 Discover how marketing drives the success of films, music, and digital media.

• 🚀 Analyze case studies of global entertainment companies.

• 🎤 Learn behind-the-scenes insights from industry professionals.

• 📺 Examine the synergy between media and brand identity.

👨‍🏫 Sample Tutor:

Brian Bosio – Creative Director of ANTHER STUDIO, branding consultant, and lecturer at top fashion academies in Amsterdam, Milan, and Florence. Brian brings over eight years of expertise in branding, visual imagery, and creative consulting.

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🌍 Beyond the Classroom: Social & Cultural Experiences

Students balance academic learning with unforgettable cultural adventures across the Bay Area:

• 🌉 Golden Gate Bridge & Fisherman’s Wharf – Iconic city landmarks.

• 🚋 Historic Cable Cars & Alcatraz Island – Explore San Francisco’s past.

• 🎭 West End–Style Theatre Trips – Dive into performing arts.

• 🌊 Weekend Coastal Adventures – Santa Cruz beaches, Pier 39, and sea lions!

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📅 Sample Daily Schedule

Morning: Academic & Career Development

• 🍳 07:30 – 09:30 | Breakfast & peer discussions

• 📊 09:30 – 11:30 | Project-based session (brand strategy or campaign analysis)

• ✏️ 11:45 – 12:45 | Career Skills Workshop (consumer behavior, strategic communication)

• 🍽️ 12:45 – 13:30 | Lunch

Afternoon: Industry & Expert Insights

• 💡 14:00 – 16:00 | Fundamentals of Marketing workshop

• 🌳 16:00 – 17:00 | Free campus time

• 🍽️ 17:00 – 19:00 | Dinner

Evening: Culture & Social

• 🎭 19:00 – 21:00 | Theatre trip: Mrs. Doubtfire

• 🌙 22:30 | Curfew & unwind

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🏆 A Transformative Pre-College Experience

This San Francisco Pre-College Summer School is more than an academic program — it’s a gateway to future careers. Students leave with:

✅ Stronger academic and career skills

✅ Industry exposure in marketing & entertainment

✅ Life-long friendships and global networks

✅ A career development plan to guide their future

✨ Step into your future and experience San Francisco like never before. Apply today!