Exceptional Summer Pre-College Marketing & Entertainment Program for High Schoolers on Columbia University Campus

Course Description: Exceptional Summer Pre-College Marketing & Entertainment Program for High Schoolers on Columbia University Campus

🎬 New York Summer Programme: Marketing & Entertainment Experience

🏨 Accommodation & Student Support

Participants will stay in on-campus accommodation, offering a vibrant, immersive university-style experience in the heart of New York City.

• Room Types: Comfortable single or twin rooms, with shared or ensuite bathroom options

• Support Services: On-site teams accommodate medical and religious dietary needs. Students must disclose any conditions in advance for arrangements to be made.

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🎓 Academic Structure

This immersive programme blends industry exposure with hands-on learning and career-focused development.

Programme Format:

• 15 hours/week of project-based learning with expert instructors

• 15 hours/week of industry-focused visits and workshops

• Real-world project development

• Final personal project & presentation

• Continued learning resources post-programme

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📢 Creative Marketing & Entertainment Industry Focus

This track introduces students to the fast-paced, high-impact world of marketing and entertainment through workshops, real-world projects, and direct exposure to industry professionals.

💡 Workshop Highlights:

• Digital Marketing Bootcamp: Delivered in partnership with a leading advertising agency

• Campaign Planning & Strategy: Learn the process of building multi-channel campaigns

• Content Creation: Explore social media, influencer marketing, and storytelling

• Brand Strategy: Understand how global brands position themselves for success

• Emerging Technologies: Explore innovations in AR/VR, AI in marketing, and digital branding tools

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🧠 Sample Modules

1. Introduction to Marketing Strategy & Consumer Behaviour

• Understand the psychology behind consumer choices

• Learn to analyze branding, advertising, and purchasing patterns

• Study marketing metrics and campaign effectiveness

2. Industry Exposure & Practical Experience

• Field visits to media agencies, content studios, and entertainment companies

• Potential partners include Dyson Institute, School of Coding, Jaguar Land Rover, and Transport for London

• First-hand experience of digital campaigns, production workflows, and interactive media

3. Real-World Project

• Assume the role of a strategic marketer for an entertainment campaign

• Conduct consumer behavior analysis, digital strategy planning, and content design

• Deliver a complete marketing plan and present it to peers and mentors

4. Professional Development

• Explore career paths in creative marketing, media, and entertainment

• Attend guest speaker sessions and branding workshops

• 1:1 career coaching with personalised guidance on skills and pathways

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🧑‍🏫 Learning Environment & Mentorship

• Small Group Learning: Collaborate in teams of ~7 students for hands-on projects

• Expert Mentors: Learn from professionals with real-world industry experience

• Global Networking: Meet motivated students from around the world and expand your creative network

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🌆 Social & Cultural Highlights

Engage with New York City's iconic culture through structured social events and excursions:

• Ice-Breaker Games, Quiz Nights, Game Shows, and Talent Shows

• Dinners at Hard Rock Cafe and Covent Garden

• Graduation Ceremony with prizes and awards

• Explore NYC landmarks:

• Central Park, Times Square, Empire State Building

• Brooklyn Bridge, Top of the Rock, and renowned museums

• Attend a live Major League Baseball game

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📦 What’s Included?

• 🛏️ 13 nights accommodation in New York City

• ✈️ Airport transfer: £95 each way

• 🍽️ Meals and full programme access

• 📚 Academic content, workshops, and excursions

• 🎓 Final presentation, certification, and post-programme resources

• 🧑‍💼 Career coaching and personal feedback