Immerse Pre College Business Management for Juniors at Cambridge University

Do you aspire to be an entrepreneur or business leader? The Immerse Education Business Management summer programme will introduce you to key management theories and case studies, learning about the principles and practices required to be successful in both, building a business, and managing a team. Through classes based on the Harvard Business School Case Study model of teaching, you will explore different industries, brainstorm ideas and opportunities, and reflect on the successes of real-life businesses and entrepreneurs.

Learn directly from expert academics from world-class universities

You will explore novel concepts and share ideas in small groups of like-minded and ambitious peers from around the world. In small class sizes averaging 7 students, you will be guided by expert tutors who have honed their expertise through teaching undergraduate students at world-class universities, including the universities of Cambridge, Oxford, and Harvard. Our rigorous vetting process guarantees that all participants are taught by engaging and supportive educators who are, most of all, enthusiastic about sharing their expertise to ensure our summer school teaching is of the highest quality. Immerse™ is an unrivalled academic experience.

Boost your confidence and develop key attributes in academic skills workshops

Our workshops are geared towards unlocking participants’ potential, giving them the tools to prepare for the next steps of their education and future goals. Build upon existing study skills to support future university-level learning. These workshops explore a diverse and enriching range of topics – past examples have ranged from ‘Productivity tips’ to ’21st Century Technology Skills’. We’re sure that you’ll learn something completely new. Unlike traditional schools, Immerse allows you to learn beyond the traditional curriculum. This programme is designed for students with at least an upper-intermediate level of English (B2).

Example Modules

• **Introduction to Management: **You will explore the components, processes, and objectives of management practice. Examine how policies, practices, and systems influence employee behaviour, attitudes, and performance, and explore the subsequent managerial tools that can be deployed. You will also be introduced to case studies as a method for testing management theory in practice.
• **Strategic Marketing: **You'll have the opportunity to explore the role of market intelligence, proposition development and brand strategy in an effort to meet and influence the needs of the market. You will also consider topics such as: The Marketing Mix, Market Intelligence and How to Develop a Brand.
• **Competitive Advantage and Innovation: **How do companies differentiate themselves and create value in competitive industries? You will explore how companies utilise innovation in order to remain competitive and consider both success and failure case studies. You will have the opportunity to research and brainstorm innovative ideas alongside your peers!
• **Develop Your Own Case Study: **Throughout the programme, you will have the opportunity to research your own case study - choosing a particular industry, company or business leader that interests you. During a one day mini-conference, you'll share your findings with your class, and also learn from your fellow classmates.