Summer Pre College Marketing at Yale University

This camp at Yale University is the perfect gateway to Marketing for 14, 15, 16, 17 and 18 years olds.

Marketing at Yale University

Learn how to understand customer needs by creating effective marketing strategies.

Course Overview

Marketing is a rewarding, exciting, and challenging field. Not only will you learn what drives a business, but you will also learn what drives you and how to promote yourself and your skills. Marketers are always in high demand as it is vital to any business. In this course, you will learn how to understand customer needs by creating effective marketing strategies. Using real world-case studies, students will also develop branding and promotion for a specific product or service for a business and launch their own marketing campaign/website.

Program Highlights

• Learn the fundamental topics of Marketing by exploring subjects such as branding, consumer behavior, developing campaigns, and the basics of advertising
• Discover the many facets of marketing from supply and demand, cost and pricing, effective communication and the basics of social media strategies
• Understand what drives a business by creating key marketing strategies

Topics you'll explore

Course Structure:

Career Exploration

• Hear from Business professionals such as a Director of Marketing. Visit a marketing agency and a marketing department in a company

Program Options

• **Residential: **Includes: all meals, lodging, excursions, Academic Course, weekend excursions; Excludes: optional airport pickup/drop off service (available for an additional fee)
• Extended Day Course : Includes: lunch, dinner, excursions, academic course, programming from 9am to 8pm, weekend excursions; Excludes: lodging, breakfast
• **Day Course: **Includes: lunch, academic course, excursions, programming from 9am to 5pm, Monday-Friday; Excludes: lodging, breakfast, dinner, weekend excursions

Excursions at Yale University

• Yale Campus Tour
• New York City Day Trip
• Ropes Challenge Course
• Six Flags Adventure Excursion

Activities & Trips

Top: Since we are based in the heart of New England with access to the premier facilities offered by Yale University, this program will combine time in the classroom with visits around the New Haven area. Students will have the chance to experience interesting tourist and academic-related locations to help broaden their experience and expose them to one of the most exciting areas of the East Coast. Additionally, we’ll enjoy the fun attractions in the vicinity. All excursions are fully supervised by Summer Springboard staff.

New York City

• Students will venture into New York City for a day to explore the must-see sights of this thriving metropolis including Central Park, Top of the Rock, and Grand Central Station. There will also be some time for souvenir shopping.

New Haven, Connecticut

• While best known for Yale University, the city of New Haven has a bustling pedestrian life too with its numerous shops, cafes and top-rated restaurants. Some favorite restaurants are Yorkside Restaurant, Ashley's Ice Cream, and Shake Shack. There are also world-class museums available to students, such as the Yale Peabody Museum of Natural History, the Yale University Art Gallery and the Yale Center for British Art.

Six Flags New England

• Six Flags New England has over 100 rides, shows, attractions and is home to New England’s largest water park, Hurricane Harbor.

Track-Specific Excursions

• In order to take full advantage of everything New England offers, each academic program may take their students on related trips. The goal of these trips is to augment their study and exposure to a particular subject area. Previous visits have included: Yale New Haven Emergency Department, Supreme Court, Henry C. Lee Institute, Boost Oxygen, and more.

Yale University

Summer Springboard program for high school students on the campus of Yale University

Campus Overview

• Venture into New York City for a day to explore the must-see sights: Central Park, Top of the Rock, Grand Central Station, and Fifth Avenue for shopping.
• Have fun at Six Flags New England with over 100 rides, shows, and attractions.
• Explore the Yale campus with access to two art museums, gymnasiums, libraries, and beautiful lawns to relax.

Accommodation

Just like a college student at Yale, students share a dorm room with roommates and use a common bathroom. Floors are gender-segregated and rooms contain an extra-long twin size bed, desks, drawers, and a closet. Due to the historic nature of the campus, residential colleges are not air-conditioned. Even though you’re away from home, your Resident Advisor (RA) lives just down the hall and is there for anything you might need, and to ensure your safety and security. In addition, RAs create a community, provide support, plan activities and help you get the most out of your stay at Yale. Other members of the Summer Springboard staff also live on campus and are available to support students and tackle emergencies, 24 hours a day.

Security

During your Summer Springboard program at Yale, you will live in a residential college on campus. All residential colleges have 24-hour security and use electronic key cards to enter gates and entryways. Yale Police and Security is available 24 hours a day and actively monitor the campus.

Facilities

Yale is organized into 12 separate residential colleges around an internal courtyard with multiple entryways. The entryway defines local “neighborhoods” within each college, offering students a sense of security and community. Our high school summer program at Yale has its own dedicated entryway. There is wireless internet throughout campus and coin operated laundry facilities are within the dorms.

Dining

Meals will be eaten at the dining hall, walking distance from the dormitory where we live. Students may also take a short walk to dozens of restaurants and dining options in the New Haven neighborhood.

What is Included

Tuition Information:

Residential Students:

• Includes: all meals, lodging, excursions, academic course, weekend excursions Excludes: optional airport pickup and drop off service (available for an additional fee)

Commuter Students:

• Includes: lunch, academic course, excursions, programming from 9am to 5pm, Monday-Friday Excludes: lodging, breakfast, dinner, weekend excursions   Extended Commuter Students:

• Includes: lunch, dinner, excursions, academic course, programming from 9am to 8pm, weekend excursions

• Excludes: lodging, breakfast