Psychology, Marketing & Leadership Summer Program at the University of Bath

Course Description: Psychology, Marketing & Leadership Summer Program at the University of Bath

Program Description

Based at the University of Bath, this two-week residential summer program combines Psychology, Marketing & Leadership, giving students the opportunity to explore how people think, make decisions, communicate, build trust, and respond to ideas.

The program connects psychology with real-world marketing and leadership. Through interactive seminars, practical workshops, debates, simulations, behavioural challenges, and creative projects, students explore what motivates people, how brands influence audiences, and how effective leaders communicate and inspire others.

Students develop valuable skills in communication, teamwork, leadership, negotiation, critical thinking, creativity, presentation, and behavioural analysis, while gaining insight into future university and career pathways in psychology, marketing, behavioural science, business, communications, and leadership.

Location

The program takes place at the University of Bath in Bath, England, allowing students to experience studying and living on a leading UK university campus.

Students can also explore the historic city of Bath and experience other major UK destinations through included excursions to London and Oxford.

Lesson Plan

The academic program brings together Psychology, Marketing & Leadership through practical and university-style learning.

Key areas include:

• Psychology & Human Behaviour

• Motivation & Decision-Making

• Neuromarketing

• Consumer Behaviour

• Persuasion & Influence

• Leadership Styles

• Leadership & Trust

• Communication & Confidence

• Negotiation

• Brand Messaging

• AI & Creative Marketing

• Design Thinking

• Behaviour-Led Campaign Planning

Learning is highly interactive. Students participate in seminars, group discussions, leadership exercises, behavioural analysis, advertisement and brand analysis, negotiation exercises, creative workshops, and campaign-development challenges.

Students also participate in Academic Masterclasses, developing skills in academic writing, research, seminar discussions, lecture note-taking, academic integrity, and presentations.

Daily Routine

Each day is designed to balance academic learning, practical experiences, social activities, and free time.

Morning: Students begin with breakfast before attending their Psychology, Marketing & Leadership sessions. Classes may include seminars, behavioural activities, leadership discussions, marketing analysis, and project work.

Afternoon: After lunch, students participate in practical workshops, Academic Masterclasses, group challenges, career-focused sessions, university-style learning, and campaign development.

Evening: Following dinner, students enjoy a varied social program that may include quizzes, games, film nights, bowling, creative challenges, relaxed socials, and team activities.

Accommodation

Students stay in modern en-suite university accommodation on the University of Bath campus.

Living on campus gives students a taste of independent university life while benefiting from clear residential routines and 24/7 on-site support and supervision.

Students live alongside other international participants, creating an excellent environment for making friends and experiencing an international student community.

Meals

The program includes full-board catering throughout the stay.

Meals provide students with time to relax and socialise with other participants outside the classroom.

Dietary requirements can be catered for when communicated in advance, including allergies, medical dietary needs, and religious dietary requirements.

Meals or packed lunches are also provided on excursion days according to the program schedule.

Activities

Alongside academic sessions, students participate in a wide variety of practical, social, and personal-development activities.

These may include:

• Behavioural challenges

• Leadership exercises

• Negotiation activities

• Advertisement & brand analysis

• Creative campaign development

• Design-thinking activities

• AI-supported marketing exploration

• Group presentation challenges

• Academic Masterclasses

• Communicating with Confidence workshop

• Career guidance

• Guest speaker session

• Industry-focused experiences

• University visits

• Quizzes & games

• Film nights

• Bowling

• Creative challenges

• Team activities

• Local Bath activities

One of the program highlights is the Behaviour & Influence Challenge. Students identify a communication or behavioural challenge and develop a creative response, which could include an advertisement concept, campaign pitch, slogan, storyboard, or landing-page idea.

Included / Extras

The program fee includes:

• Psychology, Marketing & Leadership seminars and workshops

• Academic Masterclasses

• Practical projects and group challenges

• Academic and personal-development activities

• Communicating with Confidence workshop

• Guest speaker session

• Career guidance

• University-style lectures, seminars, and projects

• Industry-focused experience

• Subject-specific visit

• Visit to another UK university

• Innovation Showcase

• En-suite university accommodation

• Full-board meals

• London & Oxford excursions

• Local Bath activities

• Evening social activities

• 24/7 on-site support and supervision

• Certificate of Completion

Optional extras: Airport transfers and unaccompanied minor assistance are additional services unless specifically included within the selected package.

Excursions

The program includes full-day excursions to London and Oxford, combining the academic experience with opportunities to discover some of the UK's most famous cities.

Students also enjoy local activities in Bath and visit another UK university campus, giving them the chance to experience different university environments.

An optional Harry Potter experience may also be available.

Transportation

Airport transfers are optional extras unless included within a specific package.

Meet-and-greet airport transfers may be available from selected airports on designated arrival and departure days.

Additional assistance may also be available for students travelling as unaccompanied minors.

Certificates or Awards

Students receive a Certificate of Completion at the end of the program.

They also complete a final Behaviour & Influence Challenge, presenting their work during an Innovation Showcase. The project allows students to demonstrate what they have learned about psychology, consumer behaviour, marketing, communication, and leadership.

The program is designed to leave students with not only a certificate but also stronger communication, leadership, teamwork, presentation, creative-thinking, and problem-solving skills that can support their future academic and career goals.

Frequently Asked Questions

Do students need previous experience in Psychology, Marketing or Leadership?

No. Previous subject experience is not required. The program is designed for curious students interested in human behaviour, communication, marketing, leadership, and creative ideas.

What level of English is recommended?

A minimum B2+ English level is recommended so students can confidently participate in seminars, workshops, discussions, group projects, and presentations.

What will students study?

Students explore topics including psychology, human behaviour, motivation, decision-making, consumer behaviour, neuromarketing, persuasion, leadership, negotiation, brand messaging, AI in marketing, and design thinking.

Is the program academic or practical?

It combines both. Students experience university-style seminars and Academic Masterclasses alongside practical workshops, behavioural challenges, leadership exercises, marketing analysis, negotiation tasks, and creative projects.

Do students need to bring a laptop?

Yes. Students should bring a laptop suitable for academic work, research, project development, and presentation preparation.

Where will students stay?

Students stay in modern en-suite university accommodation at the University of Bath, giving them an opportunity to experience residential university life in the UK.

Are meals included?

Yes. Full-board catering is included throughout the program. Dietary requirements can also be accommodated when communicated in advance.

What excursions are included?

The program includes full-day excursions to London and Oxford, local activities in Bath, and a visit to another UK university campus. An optional Harry Potter experience may also be available.

Are students supervised?

Yes. Students have 24/7 on-site support, with clear residential routines and supervision during activities and excursions.

Are airport transfers included?

Airport transfers are optional extras unless specifically included in the selected package. Meet-and-greet services may be available from selected airports.

Is support available for unaccompanied minors?

Additional support for students travelling as unaccompanied minors may be available upon request.

Will students receive a certificate?

Yes. Students receive a Certificate of Completion at the end of the program.

Is there a final project?

Yes. Students complete a Behaviour & Influence Challenge, where they apply what they have learned to a real communication or behavioural challenge. They may create an advertisement concept, slogan, storyboard, campaign pitch, or similar creative outcome.

What happens at the end of the program?

Students present their final project as part of an Innovation Showcase, explaining the audience they want to reach, the behaviour they are trying to influence, and the thinking behind their campaign.

What skills will students develop?

Students develop skills in communication, leadership, teamwork, negotiation, presentation, critical thinking, behavioural analysis, creativity, and problem-solving. They also gain greater insight into potential university subjects and careers related to psychology, behavioural science, marketing, business, communications, and leadership.

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