Michigan Course List by Date: Business Disruptors: Market Innovators

Course Description: Michigan Course List by Date: Business Disruptors: Market Innovators

Course Description: Disruptive Innovation and Business Strategy Program

Dive into the world of groundbreaking innovation with our Disruptive Innovation and Business Strategy Program. This immersive course will take you on a journey through the strategies of modern-day industry giants like Amazon, Google/Alphabet, Facebook/Meta, Microsoft, Netflix, Uber, and Airbnb. Explore how these trailblazers have revolutionized industries, reshaped consumer behavior, and redefined business paradigms. Designed for aspiring business professionals, this course will equip you with the insights and skills to become a future leader in business disruption.

Why It is a Great Choice

• Gain a comprehensive understanding of business disruption and its impact across industries.

• Learn to analyze and evaluate strategies for adapting to or leveraging disruptive forces.

• Develop critical thinking and problem-solving skills tailored to innovative business contexts.

• Engage in a capstone project that brings your disruptive business ideas to life.

• Earn a Course Completion Certificate and a Letter of Recognition to bolster your academic portfolio.

Location

Immerse yourself in a vibrant learning environment at the University of Michigan. Our campus offers state-of-the-art facilities and a dynamic atmosphere conducive to innovation and collaboration. Here, you'll join a community of like-minded individuals passionate about shaping the future of business.

Course Description

Disruptive Innovation and Business Strategy Program

This course is designed to provide a deep dive into the nature of disruption and its transformative power in the business world. Through engaging lectures and interactive projects, students will:

• Understand the Concept of Disruption: Define and explain business disruption, identifying key characteristics and examples of disruptive companies.

• Analyze the Impact of Disruption: Examine the effects of disruptive innovation on traditional industries, including implications for businesses, consumers, and the economy.

• Evaluate Strategies for Disruption: Explore how companies can adapt to or harness disruptive forces, with a focus on technology, market dynamics, and consumer behavior.

• Critical Thinking and Problem Solving: Engage in activities that foster creativity and adaptability, addressing challenges associated with disruptive innovation.

Capstone Project

In the culminating project, students will collaborate in groups to design their own disruptive business. By applying the knowledge and skills acquired during the course, they will identify an industry ripe for disruption, develop a groundbreaking idea, and create a comprehensive business plan.

Admission Criteria

Passion for business innovation is essential! Applicants must complete the Summer Discovery Application to join this transformative program.

Who Should Attend

This program is ideal for aspiring business professionals eager to explore the fundamentals of innovation and disruption. Whether you're considering a career in business or seeking to enhance your entrepreneurial skills, this course will provide the foundation you need to succeed.

Benefits

Upon completion, participants will receive:

• A Course Completion Certificate from the Summer Discovery at University of Michigan program.

• A Letter of Recognition acknowledging your academic achievements and successful course completion.

Embark on this exciting journey to discover how you can make a significant impact in the world of business. Join us and become a part of the next generation of business disruptors!