Branding the Athlete: College Sports Marketing for High Schoolers at Georgetown University

Course Description: Branding the Athlete: College Sports Marketing for High Schoolers at Georgetown University

Course Description: Marketing in Collegiate Sports - Program

Unlock the dynamic world of marketing within collegiate sports with our comprehensive summer course. Tailored for aspiring sports marketing and athlete branding professionals, this program delves into the evolving role of marketing collegiate athletes. Students will navigate the unique challenges and opportunities presented in this field, focusing on building, managing, and monetizing personal brands for athletes. Explore critical topics such as digital marketing, athlete representation, NCAA regulations, and brand partnerships, equipping you with the tools and insights needed to thrive in the business of athlete branding today.

Why It is a Great Choice

• Gain Expertise: Develop a deep understanding of the business of athlete branding in the collegiate environment.

• Practical Skills: Engage with hands-on projects and industry case studies for real-world application.

• Ethical Insight: Learn to navigate the ethical and legal implications of athlete marketing.

• Portfolio Building: Leave with valuable documentation to bolster your academic and professional pursuits.

Location

Situated in the heart of a vibrant academic community, our summer program offers a unique opportunity to learn in an inspiring environment. With access to modern facilities and a network of industry professionals, students will be immersed in a setting conducive to both academic and personal growth.

Course Description

Marketing in Collegiate Sports

This course offers a deep dive into the intricacies of marketing within collegiate sports, focusing on the following key areas:

Digital Branding and Athlete Representation

Students will explore the evolving role of digital branding and how it impacts athlete representation, learning strategies to effectively market collegiate athletes.

Name, Image, and Likeness (NIL) Deals

Examine the impact of NIL regulations and discover how athletes can leverage these opportunities to monetize their personal brands while adhering to NCAA rules.

Ethical and Legal Considerations

Gain insights into the ethical challenges and legal implications of athlete marketing, fostering responsible and informed decision-making.

Hands-On Experience

Through industry case studies and hands-on projects, students will acquire practical skills in sports marketing and management, preparing them for future success in the field.

Admission Criteria

This course is designed for individuals aspiring to excel in sports marketing and athlete branding. It provides foundational knowledge that will enhance your understanding of the field and help you assess whether a professional track in sports marketing aligns with your career goals.

Benefits

Participants will enjoy a university-level course experience, leaving with:

• A Course Completion Certificate from the Summer Institute Georgetown program.

• A Letter of Recognition acknowledging your academic achievement.

• An Official Georgetown Transcript, adding value to your academic portfolio.

Embark on a transformative learning journey this summer and position yourself at the forefront of collegiate sports marketing.

🛂 Visa Requirements for International Students

🌎 Students NOT in the U.S. Visa Waiver Program

If your home country is not one of the 40 countries in the U.S. Visa Waiver Program, you will need a B-2 Visitor Visa to attend the program.

The B-2 visa is for tourism and short-term study (under 16–18 hours of classes per week).

After enrollment, you will receive a Letter of Introduction to help support your visa application.

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✔️ Students IN the U.S. Visa Waiver Program

If your country is on the Visa Waiver Program list, you do not need a visa.

However, you must apply for an ESTA (Electronic System for Travel Authorization) before entering the U.S.

Apply here: https://esta.cbp.dhs.gov/esta

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💼 What the International Program Fee Covers

• 📄 Visa support and pre-arrival communication

• 🚌 Transportation to and from campus

• 🕑 24/7 arrival and departure assistance

• 🏥 International medical/health insurance while abroad

• 📱 Help securing a local phone number or SIM card if needed

🌍 International Fees & Support

💵 International Registration Fee (U.S. Programs)

Students whose primary residence is outside the United States will be charged an International Registration Fee when attending a U.S.-based program.

This fee includes:

• 📄 Visa support and pre-arrival communication

• 🚌 Transportation to and from campus

• 🕑 24/7 arrival and departure assistance

• 🏥 Medical/health insurance for international students

• 📱 Help obtaining a U.S. SIM card or phone plan

Note: This fee is mandatory and non-refundable, even if the student does not use all services.

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📘 Academic Reports & College Credit

📝 Student Performance Reports

After the program ends, students receive:

• Detailed course performance summaries

• Instructor feedback

• Recommendations for continued growth

Reports can be mailed to a student’s school upon written parent request.

🎓 College Credit Programs

Students enrolled in credit-bearing classes receive:

• A grade report

• Instructions for requesting a university transcript

Acceptance of credits depends on the receiving university’s policies.

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🌎 International Student Community

Programs welcome a diverse and global student population each summer:

• 🌐 About 30% of students come from outside the U.S.

• 🌍 Representing 50–60 countries

This creates a vibrant, multicultural learning experience.

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🏠 Housing & Roommate Matching

Students complete a personal profile in the spring to assist with roommate assignments.

Matching is based on:

• Interests

• Personality

• Sleeping habits

• Age group

Roommate Requests:

• Must be mutual

• Must be same age group and gender

• Not guaranteed, though campus staff make every effort

Cultural diversity is encouraged, and many roommates come from different countries.

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🧳 What to Bring

Students should pack essentials for at least one week.

Recommended:

• Clothing for warm and cool weather

• Basic school supplies

• Personal toiletries

• Laundry supplies

Spending Money:

• $100–$150 per week (snacks, lunches, souvenirs)

• Debit card recommended for ATM withdrawals

• Credit card for emergencies

• Avoid carrying large amounts of cash

Note: Some campuses provide bedding. A campus-specific packing list will be available after enrollment.

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✈ Travel & Airport Transportation

Programs do not arrange flights.

🚌 Airport Shuttles

Shuttle transportation (additional fee) is available to/from designated airports.

Details are included in the pre-summer transportation form.

Students must arrive/depart within scheduled shuttle windows to use this service.

• For international students, the international registration fee is $379 (residential) OR $239 (commuter) – this fee covers a medical policy for the student and their airport transfers.

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🕒 A Typical Day on Campus (Residential Programs)

A structured, activity-filled day may look like:

• 8:00 AM – Wake Up 🌅

• 8:30 AM – Breakfast 🍳

• 9:30–11:30 AM – Morning Course / Academy 📘

• 11:45 AM – Lunch 🍽

• 1:00–3:00 PM – Afternoon Course / Academy 🧪

• 3:30 PM – Activities, Social Time, or Study Hall 🎉

• 6:00 PM – Dinner 🍝

• 8:00 PM – Evening / Primetime Activities 🌆

• 10:30 PM – Return to Residence Halls 🏠

• 11:30 PM – On Floors 🌙

• 12:00 AM – In Rooms / Lights Out 😴

Activities may include:

shopping • sports • beaches • museums • movies • comedy shows • concerts • local events

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📚 Academic Experience (Enrichment & College Prep)

Programs emphasize:

• Small, interactive classes

• Supportive, enthusiastic instructors

• Hands-on learning and real-world experiences

• Field trips connected to course themes

• A wide choice of enrichment or academic courses

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🚗 Day Students (Non-Residential)

Day students follow the regular campus schedule to align with meals and activities.

Standard Schedule (Monday–Friday):

• Drop-Off: 8:30 AM

• Pick-Up: 6:00 PM

Times may vary by campus.

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🍽 Special Dietary Needs

Special meals and dietary accommodations are available.

Requirements:

Parents must complete a dietary information form during pre-arrival.

Residential & Standard Programs:

Notify the Residential Life Dean of dietary restrictions.

Day Programs (Younger Students):

Parents should inform the Program Director on-site.

Common accommodations include:

• Allergy-friendly meals

• Vegetarian/vegan options

• Gluten-free meals

• Religious dietary needs

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🛡️ Campus Safety & Supervision

Student safety is the top priority.

Safety Measures:

• Staff and counselors live on student floors

• 24/7 supervision

• Key-card residence hall access

• Daily check-ins and room checks

• Visitors must check in at the program office

• Students may move only in small groups

• Students may never leave campus alone

• Older students (14–18) may have limited group movement privileges

• 24/7 access to medical care

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📱 Emergency Communication & Response

Campus teams monitor:

• Weather

• Local events

• Road closures

• Any conditions that affect student safety

If needed, programs may:

• Move classes

• Adjust or reroute activities

• Avoid specific areas

Students receive:

• Daily notifications

• Safety messages

• Emergency push alerts

A dedicated Campus Emergency Line connects students to on-site directors.

International students receive support obtaining a local SIM card for reliable communication.

All students attend a mandatory orientation within the first 24 hours covering emergency procedures.

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🚫 Movement Policies & Program Rules

To maintain a safe, positive environment:

• Students and staff may not participate in protests

• All off-campus trips are fully chaperoned

• Security may be increased with campus police or external teams if needed

• Staff monitor all on- and off-campus locations and adjust plans immediately if necessary

📍 Georgetown University – Campus Profile (Washington, D.C.)

Georgetown University offers a world-class pre-college environment rooted in academic excellence, tradition, and global perspective. Located in one of Washington, D.C.’s most historic neighborhoods, the campus blends stunning architecture, cobblestone streets, and a charming waterfront — creating an inspiring atmosphere for motivated students.

Surrounded by museums, monuments, government landmarks, and cultural institutions, Georgetown provides a learning experience that extends far beyond the classroom. Students explore interdisciplinary subjects, engage in hands-on projects, and benefit from instruction delivered by knowledgeable faculty and expert educators.

With its blend of rigorous academics, cultural immersion, and a warm campus community, Georgetown University is an ideal setting for students seeking a meaningful and transformative summer learning experience.

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✨ Program Environment

• Designed for high school and middle school students seeking strong academics and exciting extracurriculars

• Courses taught by experienced instructors selected from Georgetown’s academic community

• Curriculum emphasizes interdisciplinary studies, real-world learning, and foundational skill development

• Ideal for students who are motivated, curious, and eager to explore Washington, D.C.’s culture and history

• Located in a vibrant neighborhood filled with shops, cafes, theaters, and historic landmarks

• Combines academic challenge with opportunities for exploration, leadership, and personal growth

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🎒 Included in Tuition

• 📘 Academic tuition

• 🏨 Housing (residential programs)

• 🍽 Three meals per day during the week; two meals per day on weekends

• 🎡 Afternoon, evening, and weekend activities and excursions

• 🚐 Transportation for all included activities

• 🏋️ Access to athletic and recreation facilities

• 🛌 Blanket, linens, and pillow

• 🛡 Full campus safety and supervision

Note: Some academies and specialized courses may require additional academic fees.

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🚫 Not Included in Tuition

• 📝 Application fee

• ✈ Airfare and airport transfers

• 🍽 Meals eaten off campus

• 🧼 Laundry

• 💼 Personal spending money

• 🏥 Medical expenses

• 🎟 Supplemental course fees (if applicable)

A standard international program fee applies for international students.

Closest airport: Ronald Reagan Washington National Airport (DCA).

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🎡 Top Activities in Washington, D.C.

• 🏛 Smithsonian museums, White House visit, MLK Memorial, WWII Memorial, Lincoln Memorial, Air & Space Museum

• ⚾ Washington Nationals baseball game

• 🌊 National Harbor & D.C. Waterfront

• 🎢 Six Flags

• 🛍 Shopping at Pentagon City Mall and Tysons Corner

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🎉 Top Campus Activities

• 🎧 Silent Disco and Live Band Karaoke

• 🎭 Variety shows with comedians, hypnotists, mentalists, and magicians

• 🎨 Clubs: arts, baking, sports tournaments, leagues, and game nights

• 🍔 End-of-summer BBQ with lawn games and music

• 🏀 Staff vs. Students Basketball Tournament

• ⚽ Bubble Soccer Tournament

• 🔫 On-campus Laser Tag