Marketing at University of Oxford in Oxford, UK

Course Description: Marketing at University of Oxford in Oxford, UK

Programme Overview:

The Oxford Marketing Summer School Programme for ages 16-18 provides a foundational understanding of business. It offers a deeper dive into the world of marketing strategies and campaigns.

Ambitious learners will explore key concepts like consumer behaviour, market research, and brand management, while mastering the latest trends in digital marketing, from social media to AI and virtual reality.

Through practical case studies, simulations, and real-world projects, students will learn how to create effective marketing strategies, measure their success, and navigate critical issues such as ethics and sustainability.

This is the perfect follow on from our Business Summer School, especially for students aiming to enter the world of marketing.

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*� Location:

The programme is delivered at one of the Oxford University Colleges. Located in the heart of Oxford, the campuses provides a secure, modern, and inspiring environment, with easy access to Oxford's iconic colleges, museums, and libraries.

Students are allocated to different colleges, depending on age and programme. Colleges used for the Oxford summer programmes include: Balliol College, The Queen's College, St Peter's college.

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What’s Included:

✔️ 2-week full-board residential stay in Oxford ✔️ 24/7 on-campus student care and supervision ✔️ Daily academic workshops, lectures, and project labs ✔️ Graduation ceremony and end-of-program celebration ✔️ Guest speakers, leadership mentoring, and cultural programming ✔️ Course materials, progress report & certificate ✔️ Breakfast & Dinner included ✔️ Accommodation included ✔️ International student cohort with 170+ nationalities

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*� Academic Experience:

Students on our Marketing School Programme will enhance their academic skills and strengthen their ability in school by:

• Explore cutting-edge marketing trends like social media, AI, influencers, and virtual/augmented reality, complimenting a strong foundation in the study of traditional marketing with the latest developments.

• Apply marketing techniques in real-world projects and simulations, gaining practical insight and expertise.

• Develop skills in product design, brand management, and customer journey mapping to enhance customer experiences.

• Stay ahead of the curve with insights into the latest digital marketing trends, including AI, influencers, and virtual/augmented reality.

• Learn to analyse consumer behaviour, segment markets, and conduct quantitative and qualitative research, a fascinating topic that combines strategic marketing with social understanding.

• Reinforce your understanding of the 7Ps (Product, Price, Place, Promotion, People, Processes, and Physical Evidence) and apply them to real-world scenarios.

• Engage in discussions on the ethical and sustainable implications of modern marketing, preparing students to be the dynamic leaders for the future of the industry.

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*� Activities & Cultural Programme:

Each day is balanced with fun, culture, and friendship. Social events and recreational activities help students unwind, bond, and explore the magic of Oxford:

Sample Activities

• Guided walking tour of Oxford’s historic colleges

• Ashmolean and Natural History museum visits

• Improv theatre, quiz nights, and arts & crafts

• Sports: football, yoga, table tennis, basketball

• Optional Full-day trip to London

• Graduation dinner & celebration in a historic Oxford venue 🎓

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*�️ Sample Daily Schedule – Week 1:

Sunday 🕒 Arrival Day – Campus Check-In, Welcome Talk & Orientation

Monday 🕗 9:00 AM – 12:00 PM: Core Seminar: Marketing Concepts 🕐 1:00 PM – 3:00 PM: Seminar: Marketing Skills & Project Launch🕖 6:00 PM – 7:30 PM: Team-Building Games & Welcome Social 🎉

Tuesday 🕗 9:00 AM – 12:00 PM: Seminar: Marketing Strategies 🕐 1:00 PM – 3:00 PM: Group work: Marketing Project 🕖 6:00 PM – 7:30 PM: Movie Night 🎬

Wednesday 🕗 9:00 AM – 12:00 PM: Lecture: Measuring Campaign Effectiveness 🕐 1:00 PM – 3:00 PM: Expert Masterclass: Digital Marketing & Social Media 🕖 6:00 PM – 7:30 PM: Table Tennis Tournament or Yoga 🧘

Thursday 🕗 9:00 AM – 12:00 PM: Seminar: Segmentation, Profiting & Targeting 🕐 1:00 PM – 3:00 PM: Mentor Check-in & Group Project 🕖 6:00 PM – 7:30 PM: Casino Night 🎲

Friday 🕗 9:00 AM – 12:00 PM: Seminar: Branding & Brand Management 🕐 1:00 PM – 3:00 PM: Seminar: Product Design 🕖 6:00 PM – 7:30 PM: Drama Night 🎭

Saturday 🕗 9:00 AM – 12:00 PM: Cultural Exploration of Oxford 🕐 1:00 PM – 4:00 PM: Social Activities

Sunday🕗 9:00 AM – 5:00 PM: Optional Full-day Excursion to London or Social Activities in Oxford 🕖 7:30 PM – 8:30 PM: Return to Campus & Chill Night

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Guest Speakers from Previous Summers:

• Simon Morris - Chief Creative Officer at Amazon: He co-founded and built the brand LOVEFiLM, eventually to become Amazon Prime, prior to joining Amazon as the worldwide creative lead. The first person to be made Chief Creative Officer of the company, he has received many accolades in recognition for his achievements, including an Emmy nomination in recognition of his innovative Alexa Super Bowl campaign, and acknowledgement from the Vatican for his Christmas 2016 Amazon Commercial.

• Jason Bradbury - Presenter, Author: A British television presenter and children’s author, well-known for presenting the Channel 5 series The Gadget Show.. Some of his own DIY gadgets include the first ‘phone glove’, a vehicle Head-Up Display, and a hovercraft made from only a car wheel and an industrial sized fan..

• Helen Sharman - Astronaut, Scientist: Pioneer, role model, science communicator and world-class inspirational speaker, Helen became the first British Astronaut in May 1991, aged 27, when she spent 8 days orbiting the Earth. Chosen out of 13,000 people, Helen underwent rigorous training and preparation for her orbit, and now inspires others with her story.

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✈️ Airport Transfers

Available for an additional fee: London Heathrow – £215 one-way (includes: meet & greet, flight tracking, hotline, full supervision, unaccompanied minor service if required)

Flight windows:

• Arrivals: Between 06:00–18:00 BST

• Departures: Between 08:00–22:00 BST

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*� Graduation & Certificate:

Students receive a certificate of completion and a formal academic report from their course leader during the graduation ceremony. Presentations and Innovation Charters are shared with fellow students, families, and staff during a final celebration in a prestigious Oxford venue.