Marketing and Media at Oxford University Campus

Course Description: Marketing and Media at Oxford University Campus

📘 Programme Overview

Marketing and Media is designed for 16–17-year-olds who want to explore the world of digital marketing and media. Students will learn about social media channels, viral marketing campaigns, and how to market products and services effectively. They’ll gain insights into future trends and apps, developing a diverse digital skillset that can translate to creative careers in media and marketing. We don’t follow a fixed curriculum—our tutors tailor the course to the group’s interests, making learning engaging and relevant. The course includes tutorial Q&A sessions, an academic skills masterclass, expert speakers, and visits to different Oxford colleges. Students will also have the opportunity to attend a university fair to explore future career pathways.

🔍 Course Highlights

• Comprehensive Curriculum: Explore key concepts such as consumer behaviour, market research, brand management, and the latest digital marketing trends, including social media, AI, and virtual reality.bestparents.com

• Practical Experience: Engage in real-world projects and simulations to apply marketing techniques, develop product designs, and create effective marketing strategies.

• Skill Development: Enhance your abilities in strategic thinking, content creation, audience analysis, and brand management, preparing you for future academic and professional pursuits.oxfordsummercourses.com

• Cultural Immersion: Experience life at one of the world's leading academic institutions, with opportunities to explore Oxford's rich history and vibrant student life.

📚 Key Topics

• Social Media Marketing: Explore strategies for engaging audiences across platforms like Instagram, TikTok, and YouTube. oxfordsummercourses.com

• Viral Campaigns: Understand the elements that contribute to creating content that resonates and spreads widely. oxfordsummercourses.com

• Digital Marketing Trends: Stay updated on emerging technologies and platforms shaping the future of digital marketing. oxfordsummercourses.com

• Brand Management: Learn how to build and maintain a strong brand identity in a competitive market. oxfordsummercourses.com

• Consumer Behaviour: Delve into the psychology behind purchasing decisions and how to influence them effectively.

• Market Research: Gain skills in gathering and analysing data to inform marketing strategies.

• Content Creation: Develop compelling content tailored to target audiences across various media channels.

🎨 Cultural Activities

• City Tours: Explore Oxford's historic landmarks and architecture.

• Museum Visits: Discover collections at the Ashmolean and other local museums.

• Punting: Enjoy traditional boating on the River Cherwell.immerse.education+1oxfordsummercourses.com+1

• College Visits: Tour iconic Oxford University colleges.

• Day Trips: Visit UK cities and attractions like London and Blenheim Palace.

• Formal Dinners: Dine in historic college halls.

• Social Events: Participate in quiz nights, movie screenings, and themed parties.

• Workshops: Engage in creative sessions like art and drama.

• Theatre Visits: Attend performances, including Shakespeare plays in college gardens.oxbridgeinternationalsummerschool.co.uk

• Graduation Ceremony: Celebrate achievements with peers and tutors.

🕒 A Day in the Life

Here’s a typical weekday at the Oxford Marketing and Media Summer School:

• 08:00 – Breakfast & Morning Sign-in

• 09:00 – Interactive Lessons

• 11:00 – Break

• 11:15 – Continued Lessons & Group Discussions

• 13:00 – Lunch

• 14:00 – Goal Setting, Masterclass, or Directed Study

• 16:00 – Afternoon Activities (sports, creative workshops, or excursions)

• 18:30 – Dinner

• 20:00 – Evening Social Activities (quizzes, movie nights, games)

• 22:00 – Curfew

Saturdays include cultural excursions and Sundays are for arrivals, relaxation, and orientation.

🎓 Graduation Ceremony & Recognition

Celebrate your achievements at the formal graduation ceremony, featuring a traditional dinner and the presentation of your Certificate of Achievement. Additionally, receive a personalised Letter of Recommendation from your tutor, highlighting your academic performance and contributions. These recognitions serve as valuable assets for your future academic and professional endeavours.

✈️ Airport Transfers

• 🛬 Complimentary airport transfers are included for arrivals at Heathrow Airport (flights must land between 08:00 and 15:00).

• 🛫 Unaccompanied minors will be met by airline staff and escorted to our arrivals team. Departures cost £145 for the unaccompanied minors service.

• 🛄 On departure, our staff ensure safe check-in and transfer to airline custody for students travelling solo.

🏛️ Location & Accommodation

Students will reside at Somerville College, a historic college in the University of Oxford known for its lush gardens and riverside setting. All accommodation is fully supervised with 24/7 pastoral care. Rooms are comfortable and shared with fellow students to promote community and collaboration.

*� Apply Now

Spaces are limited and in high demand. Book now to secure your place in this enriching Oxford experience.