Boston Business Class

About the provider: "Exclusive" - Founded 2004, established provider of Ivy League and California colleges experiences. Thousands of satisfied students from 50+ countries.

age icon 14-18 years old

time icon 2 weeks

book icon Weekly hours: 27

See Dates

Step into the dynamic and multifaceted world of marketing with our program on campus at Yale University. Far beyond just advertising, marketing is a complex field involving a variety of disciplines, strategies, and tactics. This course is your ultimate guide to understanding the fundamentals of marketing, crafted to transform complicated concepts into clear, actionable insights.

  • Perfect for those beginning their marketing journey, you'll not only grasp the core elements that drive a business but also discover what motivates you personally and how to effectively promote your skills.
  • Engage with real-world case studies and gain hands-on experience by developing branding and promotional strategies for actual products or services.
  • You'll even get the opportunity to launch your own marketing campaign and website.
  • This program is an essential starting point for anyone looking to build a strong foundation in marketing, combining theoretical knowledge with practical application for a comprehensive learning experience.

Join us and embark on a journey to master the art of marketing, setting the stage for future success in this exciting field.

This program is not run by the campus partners. Universities and their affiliated departments are not responsible for this program in any way.


& More

We have so much more, activities, excursion etc. If you want to explore more get more details here it.

Location

YALE UNIVERSITY - New Haven, CT

Established in 1701, Yale University stands as the third-oldest higher education institution in the United States. Recognized by Forbes Magazine as one of the 'World's Most Beautiful College Campuses,' students in this program can delve into captivating academic subjects and experience life on a campus renowned for its breathtaking architecture and rich historical significance.

What's Included

Full Board - Residential Students:

  • Includes: all meals, lodging, excursions, academic course, weekend excursions, application fee $99

  • Excludes: optional airport pickup and drop off service (available for an additional fee)

Day Course - Commuter Students:

  • Includes: lunch, academic course, excursions, programming from 9am to 6pm, Monday-Friday, application fee $99

  • Excludes: lodging, breakfast, dinner, and weekend excursions (Weekend excursions can be added on for $125 per day)

Activities

Diverse Discovery! Activities and sights to suit every interest await in the vibrant surroundings:

  • Soccer
  • Volleyball
  • Lawn games, and more.

Accommodations

Accommodation and Facilities:

  • Shared dorm rooms with roommates and common bathrooms.

  • Gender-segregated floors with extra-long twin beds, desks, drawers, and closets.

  • Suites with single and double rooms sharing common space, some accommodating up to six students.

  • Gender-specific common bathrooms in suites.

  • Linen pack includes bed sheets and towels; rooms equipped with a pillow and blanket.

  • Historic campus buildings without air-conditioning, but high-speed fans provided.

  • Laundry facilities available in dorms, operated by credit or debit card.

  • Resident Advisors (RAs) for support, safety, security, community building, and activity planning.

  • Additional staff on campus for round-the-clock support and emergency response.

Dining and Amenities:

  • Meals served in nearby dining hall, with access to diverse restaurants in New Haven.

  • Yale's commitment to sustainability with locally sourced, seasonal food; special diets accommodated.

  • Optional access to Payne Whitney Gym for a $25 weekly fee.

Health and Wellness:

  • Partnership with Yale New Haven Hospital for medical and health-related issues.

Excursions

All excursions supervised by our staff.

  • Excursions in Boston: Day trip to explore Boston's historical landmarks., walk the Freedom Trail, visit Bunker Hill Monument, and Boston Common.
  • Exploring New Haven, Connecticut: Bustling pedestrian life with shops, cafes, and top-rated restaurants like Yorkside Restaurant and Shake Shack, access to world-class museums including the Yale Peabody Museum and Yale University Art Gallery.
  • Six Flags New England Adventure: Over 100 rides and attractions, including Hurricane Harbor water park.
  • Track-Specific Excursions: Hear from Business professionals such as a Director of Marketing. Visit a marketing agency and a marketing department in a company.

Transportation

  • Group airport transfers: $95 each way.

  • Transfers outside of the official group pick-up and drop-off time window: $195 each way

Arrivals During Flight Window:

  • Greeted by campus staff.

  • Stay at the airport with staff until the flight window closes and all students have arrived.

  • Transported to campus after the flight window ends.

  • No immediate meeting by staff; must wait for the official arrival window.

  • For late arrivals(within reason), for those that pay a transfer fee will be met at the airport.

General Departure Information:

  • Students who opt for departure transfer (with a $95 fee) will arrive at the airport at maximum 10:00am.

  • Suitable for flights departing at 12:00pm or later.

  • With additional fee, there might be service for flights departing before 12:00pm.

Lesson Plan

Program Overview:

  • Learn the fundamental topics of Marketing by exploring subjects such as branding, consumer behavior, developing campaigns, and the basics of advertising.
  • Segmentation, Targeting, and Positioning: How to assess market potential, understand and analyze customer behavior, and focus resources
  • Branding: How to develop, measure, and capitalize on brand equity
  • Pricing: How to set prices that capitalize on value to customer and capture value for the organization
  • Go to Market Strategy: How to understand the role of distributors, retailers, and other intermediaries in delivering products, services, and information to customers
  • Marketing Communications: How to develop an effective mix of communication efforts

Course Schedule:

  • First week: Five 3-hour classes, 9am-12pm, Monday to Friday
  • Second week: Four 3-hour classes, 9am-12pm, Monday to Thursday
  • Wednesday afternoons are dedicated to additional academic time (excursions, speakers).
  • 6 hours of Enrichment Electives

Sample Tutors

Rochelle Goodwin:

  • Communications & Marketing Director at Tsai Center for Innovative Thinking, Yale University.

  • Responsibilities: Overseeing internal and external communications for the center, managing brand strategy, handling media relations, directing advertising and marketing efforts, supervising creative editorial and design services.

Extras

  • Airport Shuttle service: $95 (Each way)

  • Registration fee: $99

  • Pocket Money: We suggest an extra $100 per week.

Requirements

Criteria for Admission:

  • Vaccination Requirements: May be necessary for in-person programs, depending on university policies.

  • Academic requirements:

    • For students entering grades 9-12

    • A grade point average of 3.0 (or equivalent)

  • English Proficiency for International Students: Telephone interview or minimum test scores:

    • TOEFL: 490 (paper) or 60 (iBT).

    • Cambridge: PET-Distinction or FCE-C.

    • SAT: 450 in Reading/Writing.

  • Decisions are emailed within 7 to 10 business days after application review.


Video

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Session Dates

Good News! You are not going to pay the full fee today, just a small deposit. After paying today, you will first get an enrollment form, and then receive a booking confirmation.

June - Boarding

Start 6/16/2024
End 6/28/2024
Duration 2 Weeks
Price $6,097

June - Day Camp

Start 6/16/2024
End 6/28/2024
Duration 2 Weeks
Price $3,297

June - Day Camp

Start 6/30/2024
End 7/12/2024
Duration 2 Weeks
Price $3,297

June - Boarding

Start 6/30/2024
End 7/12/2024
Duration 2 Weeks
Price $6,097

July - Boarding

Start 7/14/2024
End 7/26/2024
Duration 2 Weeks
Price $6,097

July - Day Camp

Start 7/14/2024
End 7/26/2024
Duration 2 Weeks
Price $3,297

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